So I had an awesome day yesterday celebrating THE 52ND’s 2-year anniversary by releasing the cover to the sequel, BEYOND THE NEON SHORE!!
Take a good long stare people. Feast your eyes on the epic nature of it. The explosion of color, the similarity of THE 52ND, the snake skin on the spine (see picture below to see it better), the burst of light coming from the water, the ceiba tree…I mean I can just go on and on and on. Never gets old looking at this, right? Game changer definitely.
When I had the discussion with my designer I felt inadequately prepared: I wasn’t sure on a name, and I was pouring cement in pipes to get ready for my children’s fall fundraiser event. Classy, I know. But I DID know the story well and I had strong visuals in my head. I related the symbolicalness of the ceiba tree not only in Beyond The Neon Shore but also in Aztec and Mayan culture. It’s life, essentially–and death–and I knew I needed it visually. Jay, my amazing cover designer, picked up on it right away. He began asking me questions to get more detail of the story and let me tell you I felt like a fool pouring cement and having this phone conference in front of two of my friends who were helping me (drill holes and craft a lighted sign) who had no clue I wrote books!
Needless to say, he eventually got out of me the name for the book that I didn’t want to share because it was my initial name for the book–and that never is a good thing, right? Wrong. My gut was right on this one. He asked me “So what’s the title?” and I replied (after having thought about it for days and stressing about it for days and thinking I can’t come up with anything good for DAYS) “I don’t know yet.” Shameless! Once it was explained to me that it would be hard for him to start on a cover without a title I choked up and said, “okay okay I have a name but I’m not sure it’s a good one.”
“Well, what is it?”
“Beyond The Neon Shore…it’s what I’ve always called it.”
“Dela, out of the hundreds of books that I’ve created it is very rare that someone tells me a title name that I agree with. This is one of those rare cases. I love it and I think you should go with that.”
So, we did.
And here we are today, the day after the release, the after effects of the online love still sparkling through my blood like happy glitter. Thank you everyone who participated in my release! It meant the world to me, and Zara, and Lucas, and Tototl–who I’m sure you’re going to LOVE. We all thank you and can’t wait to share this story with you.